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Giorgos Vareloglou
Giorgos Vareloglou

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Published in Reborrn

·May 9

Marketing organisations should be changing faster than marketing.

As an ex-marketer turned management consultant, I was obviously honoured to address the welcome Gala of the Global Marketer Week’22 organised by the World Federation of Advertisers. For those not familiar, this is an event that, along with Cannes Lions, is the instance where you can find the most Global…

6 min read

Marketing organisations should be changing faster than marketing.
Marketing organisations should be changing faster than marketing.

Published in Reborrn

·Nov 25, 2021

Discussing the future of the workplace with Steelcase at their Munich innovation center

Foreword — Foreword This November we were lucky enough to accept an invitation from Steelcase to visit their Innovation and learning center in Munich to discuss the future of the workplace. If you’ve been listening to our REWIRED podcast you would know already our obsession with Employee Experience and the future of work.

Future Of Work

6 min read

Discussing the future of the workplace with Steelcase at their Munich innovation center
Discussing the future of the workplace with Steelcase at their Munich innovation center

Published in Reborrn

·Oct 11, 2021

Culture eats strategy for breakfast and REBORRN’s purpose & values.

⚠️ Note: This is Part 1of a series of articles celebrating the 3rd anniversary of REBORRN: Part 2(how we hire), Part 3(How we pay) — ⚠️ Note: This is Part 1of a series of articles celebrating the 3rd anniversary of REBORRN: Part 2(how we hire), Part 3(How we pay) This September marks 3 years REBORRN, and while in human years we are just toddlers, so many things happened in the past 36 months. We onboarded…

Culture

2 min read

Culture eats strategy for breakfast and REBORRN’s purpose & values.
Culture eats strategy for breakfast and REBORRN’s purpose & values.

Published in Reborrn

·Apr 14, 2021

2/24/0: The golden rule for keeping your B2B customers happy.

Foreword — I've been working in professional services one way or another for the past 16 years. If you are a lawyer, an IT consultant, a financial advisor, a management consultant, working in media, advertising or any other service you know that building and maintaining strong and long-lasting relationships with your customers…

5 min read

2/24/0: The golden rule for keeping your B2B customers happy.
2/24/0: The golden rule for keeping your B2B customers happy.

Published in Reborrn

·Feb 17, 2021

Just launched: A Global directory for Design Sprint firms.

When we did our first Sprint back in 2017, we had no idea what a Design Sprint is. Out of necessity, we needed to come up with an idea and… — When we did our first Sprint back in 2017, we had no idea what a Design Sprint is. Out of necessity, we needed to come up with an idea and a wide communication plan, build a prototype of the end result, validate it with end-users, and present the day after…

Design Thinking

3 min read

Just launched: A Global directory for Design Sprint firms.
Just launched: A Global directory for Design Sprint firms.

Published in Reborrn

·Feb 8, 2021

We helped Coca-Cola launch a direct-to-consumer business in three days — here’s our Design Sprint story

Foreword That’s not a clickbait title, it’s actually our second very real case study at REBORRN. And while this is a case study published… — Foreword That’s not a clickbait title, it’s actually our second very real case study at REBORRN. And while this is a case study published by “us”, the whole outcome is a result of pure co-creation which we’d never be able to accomplish without the amazing hybrid team of Coke & Reborrn…

Design Sprint

9 min read

We helped Coca-Cola launch a direct-to-consumer business in three days — here’s our Design Sprint…
We helped Coca-Cola launch a direct-to-consumer business in three days — here’s our Design Sprint…

Published in Reborrn

·Feb 1, 2021

Super-charged Acceleration: From a pitch deck to launching a business in 2 weeks.

At REBORRN, we consider ourselves as one of the very early adopters of design sprint methodology globally, with our first sprint dated… — At REBORRN, we consider ourselves as one of the very early adopters of design sprint methodology globally, with our first sprint dated back in Sep 2017 and more than 40 remote and physical sprints in the past year alone. While working on our version of Design Sprints, we have managed…

Design Sprint

7 min read

Super-charged Acceleration: From a pitch deck to launching a business in 2 weeks.
Super-charged Acceleration: From a pitch deck to launching a business in 2 weeks.

Published in Reborrn

·Sep 8, 2020

A new way to test long-form content? We launched a music talent show in 58 hours for Vodafone.

While this case study is published by REBORRN, the outcome is result of a team consisting of Vodafone leaders, Storylab andGeorge Levendis — Foreword. In 2019, we had the chance to facilitate more than 40 Design Sprints around the globe. Unfortunately, due to confidentiality, we can talk publicly for a tiny fraction of them. …

Design Sprint

10 min read

A new way to test long-form content? We launched a music talent show in 58 hours for Vodafone.
A new way to test long-form content? We launched a music talent show in 58 hours for Vodafone.

Published in Sprint Stories

·May 17, 2020

We helped Coca-Cola launch a direct-to-consumer business in three days—here’s our Design Sprint story

That’s not a clickbait title, it’s actually our second very real case study at REBORRN for The Coca-Cola Company in Austria. — Foreword That’s not a clickbait title, it’s actually our second very real case study at REBORRN. And while this is a case study published by “us”, the whole outcome is a result of pure co-creation which we’d never be able to accomplish without the amazing hybrid team of Coke & Reborrn…

Design Sprint

9 min read

We helped Coca-Cola launch a direct-to-consumer business in three days — here’s our Sprint Story
We helped Coca-Cola launch a direct-to-consumer business in three days — here’s our Sprint Story

Published in Reborrn

·Feb 5, 2020

REBORRN for G4S: A Case study on how we made ourselves obsolete

Foreword — Foreword I m quite new in the “Consulting” world, and coming from the Agency world I quickly realised how hard it is to showcase work. If you work for an ad agency, all you need is a video showing the result of your work, you probably publish shortly after your…

Digital Transformation

10 min read

REBORRN for G4S: A Case study on how we made ourselves obsolete
REBORRN for G4S: A Case study on how we made ourselves obsolete
Giorgos Vareloglou

Giorgos Vareloglou

Co-founder & Managing Partner @ Reborrn https://reborrn.com

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